Investing in the Infrastructure Behind Outdoor Advertising
MediaX Network is building the operating system for outdoor media, starting in the UAE and expanding across the GCC and beyond.
A manual industry, ready to move online
Outdoor advertising in the UAE remains largely manual. Inventory discovery, quoting, and planning still happen through spreadsheets, calls, and email. MediaX Network digitizes that process for suppliers, advertisers, and agencies, with a clear path to expand regionally across the GCC.
The timing, in three points
Digital transformation of OOH is accelerating
The regional shift to DOOH and digital buying is underway, and the workflow layer is still up for grabs.
Fragmented supply, no transparent marketplace
The supply side is fragmented, with no dominant transparent marketplace connecting it to demand.
A defensible product wedge
The Media Planner (shareable, exportable, multi-client) targets agencies with a workflow competitors don't offer.
Where we are today
Current platform figures, live on the marketplace today.
Founded in the UAE, built by two co-founders
Rabie Al Atat (Co-founder & CEO): 20+ years in advertising and media, with leading international brands and UAE government entities. Yahya Salih: a decade of media and digital experience, driving innovation and strategy for major brands. Read more about the company →
Want to know more?
Request the deck or start a conversation. We'd like to hear from you.